ADON About us
From someone who knows photography
from the inside.
The story behind ADON FotoBusiness.
Over 35 years ago, I moved from Kazakhstan to Germany. I had already completed my training as a photographer, and later added videography. My favourite hobby became my profession, and Studio Obholz was born.
My calendar was full in the very first year. I've worked as a full-time photographer ever since, together with my wife, who is also a photographer.
Our work ranges from teleshopping and business shoots to all kinds of private photoshoots. But for over 25 years, event photography has been our particular passion.
Over the years, I've noticed how much harder it has become to stand out in the market. Good photos alone are no longer enough. So I learned how to get noticed and win clients, and ADON Solutions grew from that. We've worked with photography studios across Germany, Austria and Switzerland for over eight years.
Along the way, I noticed something unrelated to advertising: enquiries came in, but they were left lying around. They sat in WhatsApp, Instagram and the inbox. Appointments were in a calendar, figures in a spreadsheet, and in between lay everything that nobody remembered any more.
I know this from my own studio. You don't lose jobs because you're a bad photographer, but because at eleven at night nobody remembers who they meant to reply to.
That's why we built ADON FotoBusiness. Not as software for everyone, but as a tool for the everyday work I've known for 35 years: a place for notes on every client, a warning before two appointments land on the same Saturday and galleries that sell rather than just display photos.